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IMMEDIATE RELEASE ... July 27, 2007 |
MELISSA
BORRELL TO BE FEATURED DESIGNER at ACCENT ON DESIGN at THE 2007
NEW YORK INTERNATIONAL GIFT FAIR
Jacob K. Javits Convention Center, New York, NY
August 11-16, 2007
Borrell Introduces Brand New Designs in Jewelry and Interior Accessories
(dateline – Houston - July 27, 2007; source: Juice Consulting)
For more information about Melissa Borrell:
www.melissaborrell.com
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Media Inquiries, please contact Heather Wagner
tel: 713.208.3891 | E-mail: heather@juiceconsulting.net
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Designer
Melissa Borrell was chosen to be one of the select new exhibitors
showcasing products that express "innovation originality,
function and design" at the Accent on Design
division of the New York International Gift Fair (NYIGF)
to be held on August 11th-16th at the Jacob K. Javits Convention
Center in New York.
Borrell's designs were chosen for Accent on Design,
a high end division of the NYIGF that "presents a dynamic
juried collection of contemporary and innovative product
lines" that are "cutting edge" and "fresh."
The jurors chose the up and coming designer to participate
in the fair with companies from around the world who represent
the newest trends and leading edge products available in
the gift and home market. According to the NYIGF, "only
the most innovative and exciting companies---from the established
to the up-and-coming---are accepted into this discriminating
show." Consumers come to the show to find the "hottest
merchandise" on the market.
Borrell's unique design concepts highlight the "interaction
between an individual and a product." She is recognized
as an innovator in jewelry and home accessory design.
Borrell's work encompasses jewelry, home accessories, textile
design, lightening and wall coverings. During the gift fair,
the designer is introducing new creations.
Borrell is introducing new shapes and colors in her Pop-Out™
Jewelry line. The original and popular "Tree Lace Pop-Out™
Pendant" was picked up by MoMA design stores in March
2007. The designer also created "Tree Lace Pop-Out™
Earrings" and is now introducing two new shapes of
"Pop-Out™" designs. The stainless steel
pendant and earrings now come in patterns of overlapping
circles and rectangles that create a modern "lace."
All of the shapes of Pop-Out™ Pendants and Pop-Out™
Earrings are now available in silver, black, red, turquoise
and 18K gold plated. It is currently being sold in several
boutiques around the world. The new "Pop-Out™
Ornament" is also premiering at Accent on Design.
Borrell's designs have recently been worn by musical celebrity,
Erykah Badu during a performance at the House of Blues in
Dallas.
Melissa Borrell creates designs that are contemporary, but
timeless. The designer's "Bubble Jewelry" will
be another feature at the show. This kinetic interactive
jewelry allows the wearer to change its shape and functionality.
The signature piece in this line, the "Bubble Pin/Pendant,"
can be worn both as a brooch or a pendant.
Melissa Borrell Design is expanding into the world of interior
accessories with the introduction of two new products for
the home. The "Shadow Bulb" is a new light concept.
It is a 5" light bulb etched with patterns that create
beautiful shadows on the wall. With this product, the light
bulb becomes not only functional, but decorative as well.
Some patterns include criss cross, triangle, spiral and
circle. The bulb is sold individually, as a pendant lamp,
or with the unique "Shadow Light Base" that the
designer created specifically for this new light concept.
"Fantasy Shades" by Borrell, which were a hit
at the ICFF in May, are also showcasing at the NYIGF. These
unique window shades create three distinct illusions: a
beautiful view of Rome, Downtown Manhattan or the Golden
Gate Bridge. The Fantasy shades encourage you to imagine
an alternate reality outside of your window. This product
is also available as a custom design that can be imprinted
with an image that fits the needs of the client.
Though diverse in their function and appearance, all of
Borrell's designs display a sense of playfulness and the
designer's own unique style.
Melissa Borrell will be available for press interviews
at the gift fair as well as on Friday, Aug. 16th.
For more information on the artist, please go to www.melissaborrell.com
# # # # #
For
Media Inquiries, please contact:
Heather Wagner
tel: 713.208.3891
E-mail: heather@juiceconsulting.net |
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