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IMMEDIATE RELEASE ... May 14, 2007 |
MELISSA
BORRELL’S JEWELRY FEATURED IN THE MoMA DESIGN STORES
Borrell’s “Pop-Out Pendant” is the Latest Edition
to the
Internationally Renowned MoMA Design Stores
(dateline – Houston - May 14, 2007; source: Juice Consulting)
For more information about Melissa Borrell:
www.melissaborrell.com
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For
Media Inquiries, please contact Heather Wagner
tel: 713.208.3891 | E-mail: heather@juiceconsulting.net
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Designer
Melissa Borrell’s innovative "Pop-Out Pendant"
has just been picked up by the New York MoMA Design Store.
This unique concept is the latest "wearable invention
of Borrell, who specializes in designs that emphasize the
“interaction between an individual and a product.”
Her creations have taken the form of jewelry, wall coverings,
sculpture, textile design, lighting and home accessories.
Growing with popularity, this signature pendant is currently
being sold in many other boutiques across the country. Made
of stainless steel, the pendant (available in a red or black
powder-coated version as well as steel) retail at the MoMA
stores for $40.00.
Borrell's designs cross the lines between sculpture, graphics,
fashion and architecture. She created the shape from a photo
that she took of tree branches. "I chose that image
because I was really interested in the patterns that they
(the branches) made. It was a nature inspired shape,"
said Borrell. The "tree lace" shape was first
designed as a large neckpiece that was cut out of rubber
and fit over the head. Borrell then launched her "Pop-Out
Pendant" at the Designboom Mart at the ICFF in May
2006. "My work pushes the boundaries between art and
design and I like the fact that the steel pendant gives
the illusion that it's a tattoo, blurring the distinction
between an object and a drawing." Borrell has since
also introduced "Pop Out Earrings" and plans to
expand the line into more colors and shapes.
Self-taught as a jewelry designer, Borrell opened her first
jewelry studio in San Francisco in 1999. In 2005 she received
an MFA from Rhode Island School of Design and established
her company Melissa Borrell Design in Houston to focus on
the design and development of products for interiors. A
native Houstonian, Melissa has lived on both the East and
West coasts. After earning a BA in French Literature and
Studio Art at Tufts University and The School of the Museum
of Fine Arts in Boston she moved to San Francisco.
Recognizing the freshness of her ideas, Borrell was featured
on HGTV's "That's Clever" demonstrating how to
make her "Grid Earrings" and "Topography
Necklace." Her designs have also been featured in international
design magazines POLOxygen (Australia), and CasaD (Italy).
Borrell exhibited a new line of textile designs at PrintSource
in January of 2007. Her debut collection of home accessories
will be shown at the ICFF in May 2007 (booth #823).
Borrell always asks: "Where do art and design intersect?
How does visual art meet functional art? How does scale
influence the perception of an art piece?" Her designs
and artwork challenge a viewer's notions of space, art,
and functionality and facilitate a new understanding of
these concepts. "I create designs that individuals
can interact with and that will affect their perception
of the space that they inhabit," she says. "My
work addresses the complexities that lie in the in-between
spaces: the tension between structure and fluidity, systems
and chaos, movement and transformation, perception and reality." |
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